Which industries benefit most from video marketing?
- Small, Medium and Large Corporates
 Video marketing as a component of your online strategy has benefits for most companies.
While some industries make frequent use of video throughout the customer journey, most benefit from at least one or two videos. - Healthcare and Medical Industries
From doctors clinics and specialists to insurance companies, healthcare is an industry that focus’s on security and peace of mind.
Video marketing can help promote a secure and welcoming message patients and clients hope to receive. - Government, Not For Profit and Non-Government Organisations
Video marketing can make an emotional connection in ways that other mediums can’t.
With powerful video, music and script, video ads can do wonders in the public sector. Whether to promote awareness, encourage volunteers or to raise donations, do it with video. - Finance and Legal Industries
The finance and legal industries are both service based industries. Gaining trust is an essential element for attracting clients, and video
provides the emotional connection required to build trust. - Retail
Online retail has become more important than ever. In various studies it’s been found that viewers are 64% more likely to purchase after viewing a product video. The benefit of boosting sales by incorporating video for online retail is compelling. - Recruitment Industry
Video is a popular format used both for the marketing of recruitment companies as well as to attract recruits.
As a service based industry video provides the opportunity to rapidly build trust in this sector. - Advertising and PR
There are enormous opportunities within the advertising and PR industries to take advantage of video marketing.
Video increases sales and trust, both of which form essential elements to a customers journey with any business. - Restaurants and Bars
The food and beverage industry is teeming with opportunity for videos. However, outside of lengthy, expensive commercials, many establishments don’t bother. Like any local business, the restaurant and bar industry is drawing from a local audience, which can be reached in the online world. - Design and Fashion
As industries that looks great on camera design and fashion sectors have long been using video as a must-do marketing tool.
From product promotions, to brand awareness and social media, video is an essential in design and fashion.
